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Missouri Southern State University logo

Evan Cheng

BFA Graphic Design

Artist Bio

Inspired and driven graphic and interactive designer, looking to make an impact! I am a self-starter, a go-getter, and passionate about continuous learning. As a former collegiate athlete I am driven, hard-working, and will go the extra mile. I am a natural leader who is comfortable working in a group or independently.

Artist Statement

My capstone project is based on serving as a design intern with the MSSU athletic department, where I was tasked with handling design requests and developing a consistent visual identity for the department’s use with social platforms. Prior to the start of this project, a major concern was inconsistencies in the overall cohesiveness of athletic’s brand representations. 

My goal was to build a distinct aesthetic that allowed MSSU athletics to be flexible across all platforms, keeping the designs fresh while maintaining a strong and consistent brand presence. 

Visually, I focused on implementing consistent elements of design; such as font, textures, color, and logos, controlling the use of color to create impactful highlights, and incorporating photography and other imagery to create dynamic designs.