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Dorothy Gonzales

BFA Graphic Design

Artist Bio

Dorothy Gonzales is incredibly passionate about utilizing her creative skills to conceptualize the voice of clients, developing a positive impact between their brand and the customer’s desire. Her emphasis focuses on visual identity, marketing & advertising, publication, motion graphic, and user interface design.   

Named the 2019-20 Outstanding Design Graduate of the Missouri Southern State University Art Department, she also worked as an intern for Leggett & Platt Inc. and was awarded two Silver American Advertising Awards (Addy’s) from 2020 AAF-Heartland Addy Awards.

In addition to her design work, Gonzales enjoys drawing and painting, with which she earned a minor in Studio Art and in her spare time she uses these skills to create traditional art. 

Artist Statement

As styles change, competition grows, and the consumer’s preference is altered, the act of rebranding a brand identity is required. From the modification of the name, logo, and its overall brand identity, rebranding has an endless amount of possibilities. The specific aim of this body of work is to develop a new design that pertains to its common customers and competitors.

Instant Karma is a home-based, family-grown restaurant in Joplin, Missouri which has emerged into a well-known place to visit over the years. Due to their unique dining experience, Instant Karma has caught my attention and I wanted to inquire about an opportunity for a collaboration with their brand. Since it has opened, Instant Karma’s brand identity has remained the same. Redefining Instant Karma – The Rebranding of a Local Restaurant aims to solve Instant Karma’s current brand identity issues by establishing an updated branding style that correlates to its current dining aesthetics. Rebranding Instant Karma will also resolve the uncorrelated values with its customers and bring their brand to the same platform as their competitors.